Long or Short Copy? Part 1 BY Nick Usborne | 1-15-2003
Posted 22/01/2003 under
news articles •
A worthwhile article for webloggers….
“In the course of writing for ClickZ, I’ve alternatively praised both long and short copy.
In some columns, I have extolled the personal touch you can achieve through longer, more conversational text. In others I have pointed out that short, active text is your best bet for directing readers and maximizing conversion rates.”
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